Consumer confidence rises in May

UK – UK consumer confidence rose three points in May compared with the previous month but remains in negative territory with a total score of -20, according to the latest GfK Consumer Confidence Index.

Deckchair

The index found that all five measures rose in May, with the forecast for personal finances for the year ahead sharply increasing by five points from the previous month to a positive score of two, albeit still five points worse than the same month in 2024.

The index measuring changes in personal finances during the last year was up three points at -7, and three points better than in May 2024.

Expectations for the general economic situation over the next 12 months was boosted by four points, reaching a total score of -33. However, this was 16 points worse than in May 2024.

There was a muted increase in the measure for the general economic situation of the country during the last 12 months, rising by a single point to -46 and seven points worse off than in May 2024.

The Major Purchase Index, which examines whether now is the right time to make a major purchase, was up three points at -16 and 10 points better than this month last year.

However, despite the good news elsewhere, the Savings Index fell two points, although it remained in positive territory at 28 and one point above May 2024.

The findings are based on nationally representative sample of 2,007 UK adults carried out between 1st and 14th May.

Neil Bellamy, consumer insights director at GfK, an NIQ Company, said: “Have consumers taken comfort from the Bank of England’s May 8th quarter-point base-rate cut? And have they breathed a tiny sigh of relief since April when the sudden turbulence of the Trump Tariffs was prompting dire warnings of economic damage and a return to inflation?

“Those dangers – especially the issue of inflation – have not disappeared but the consumer mood in the UK does appear to have improved a little.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts