Conservative campaigner joins Populus
He has held a number of senior campaigning roles in the Conservative Party including director of campaigning at the 2015 general election and deputy chairman.
Gilbert will work closely with Populus’s founding director Andrew Cooper, to look at how research-based political campaigning techniques can help businesses communicate.
Populus’s research and strategy clients include Heathrow Airport, Britain Stronger in Europe, RBS, the Premier League and Sky.
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