The figures, published Friday, confirm the strong performance that was teased in a January trading update.

BrainJuicer CEO John Kearon (pictured) said: “The year was testament to our fantastic staff’s collective tenacity and temperament, as well as to the market moving meaningfully in our direction. For many years we have been the most vocal and profound advocate of applying behavioural science to improving the predictive power of market research. Now there seems to be a meaningful move to adopt this thinking.”