In his new role, McDonald will oversee BrainJuicer’s new Southeast account team. McDonald was most recently senior partner, consulting practice and SVP business development at Nielsen NeuroFocus.

“I have been a huge fan of BrainJuicer for a long time, drawn to their understanding of the role played by emotion in human decision-making and their relentless commitment to innovation in market research,” said McDonald.

“I couldn’t be happier to join a true thought leader in the industry that continually strives to turn human understanding into business advantage for its clients.”