NEWS28 July 2011

ComScore wins OTTO analytics task

Europe New business

GERMANY— Online retailer OTTO has signed up to use ComScore’s Digital Analytix service to monitor and analyse audience behaviour on the firm’s range of fashion and lifestyle products websites.

Thomas Schneiders, the retailers vice president of new media said: “We chose ComScore Digital Analytix because throughout the testing and proof of concept stages they demonstrated this solution delivers speed and flexibility that will enable us to take analytics and real-time decision-making to a new level. With our goal of delivering the best possible user experience in the very fluid and competitive retail environment, these capabilities are critical for us.”