NEWS3 December 2010

ComScore takes online video measurement to Spain and Lat Am

Latin America Technology

CHILE— ComScore has introduced its online video measurement services in five new countries: Argentina, Brazil, Chile, Mexico and Spain.

The Video Metrix service is now available in 16 countries, and the company said it plans to take it to more countries soon.

Alejandro Fosk, ComScore’s senior vice president for Latin America said: “Online video viewing has become an essential part of the digital consumer experience in every corner of the globe… With online video content evolving from a largely user-generated environment to more professionally produced content, including network television programming, marketers have the opportunity to utilise this increasingly sophisticated platform to reach and engage consumers.”