NEWS3 December 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS3 December 2010
CHILE— ComScore has introduced its online video measurement services in five new countries: Argentina, Brazil, Chile, Mexico and Spain.
The Video Metrix service is now available in 16 countries, and the company said it plans to take it to more countries soon.
Alejandro Fosk, ComScore’s senior vice president for Latin America said: “Online video viewing has become an essential part of the digital consumer experience in every corner of the globe… With online video content evolving from a largely user-generated environment to more professionally produced content, including network television programming, marketers have the opportunity to utilise this increasingly sophisticated platform to reach and engage consumers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Walnut Unlimited appoints a raft of new research directors https://t.co/HkwzgMp9Mu #mrx #marketresearch
Pureprofile names VP of sales for India business https://t.co/lz8r849kNP #mrx #marketresearch
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/UVso5obrDK
Featured company
Related Articles
RT @TweetMRSpride: 24 HOURS TO GO until our big queer party to celebrate the International Day Against Homophobia, Transphobia & Biphobia a…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments