ComScore signs up for Kinesis multimode surveys
ComScore had already been using Kinesis’ CAMI service to carry out surveys through mobile phones for the last two years, and will now use the tech firm’s Survey tool to interview respondents who use some of “the world’s top websites” through computers, mobiles or other web-enabled devices.
Walter Ramdeholl, vice president at ComScore, said: “Multi-mode surveys are a natural progression given that people are now utilising a variety of devices to access the web, and Kinesis Survey gives us this flexibility on a global scale.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Anon
15 years ago
It doesn't say who they switched their main web survey tool from. If they are switching from ConfirmIT then this could be interesting.
Like Reply Report