NEWS19 November 2010

ComScore signs up for Kinesis multimode surveys

North America

US— Web measurement firm ComScore has signed up to use Kinesis Survey Technologies’ multimode survey tool to carry out studies with website visitors from around the world.

ComScore had already been using Kinesis’ CAMI service to carry out surveys through mobile phones for the last two years, and will now use the tech firm’s Survey tool to interview respondents who use some of “the world’s top websites” through computers, mobiles or other web-enabled devices.

Walter Ramdeholl, vice president at ComScore, said: “Multi-mode surveys are a natural progression given that people are now utilising a variety of devices to access the web, and Kinesis Survey gives us this flexibility on a global scale.”

@RESEARCH LIVE

1 Comment

13 years ago

It doesn't say who they switched their main web survey tool from. If they are switching from ConfirmIT then this could be interesting.

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