ComScore posts 11% growth in third-quarter revenue
On a pro forma basis, which excludes the company’s non-health copy testing and Configuration Manager products, subscription revenue was up 19.3% to $62.5m, while project revenue declined 12.5% to $9.1m.
New customer revenue for the period was $7.1m, up 16.4%, which is a slightly faster rate of growth than existing customer revenue, which increased 13.8% to $64.5m.
CEO Magid Abraham (pictured) said: “comScore’s strong third quarter results reflect increasing momentum across our business as we continue to lead the way in digital measurement and analytics.
“Our Media Metrix MP service, which delivers multi-platform audience measurement, continued its successful customer adoption with 43 additional customers subscribing to the service in the quarter. In addition, recent announcements such as VivaKi’s selection of our validated Campaign Essentials (vCE) across all of Publicis Group for its Audience on Demand, real time bidding platform, speak to vCE’s growing market position in campaign measurement and the value our suite of advertising analytics delivers for optimising advertising buys.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments