NEWS15 September 2021

Comscore partners with Fuse Media on measurement

Media New business News North America

US – Media evaluation business Comscore has agreed to provide audience measurement for Latino-owned entertainment company Fuse Media.

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The multi-year agreement will provide Fuse Media with access to Comscore TV, an audience measurement service, and provide measurement for the linear Fuse channel in the US.

Fuse Media also runs millennial and Generation Z-focused streaming and television brands Fuse, Fuse+, Fuse Backstage, Fuse Beat, Fuse Music, Fuse Sweat and fuse.tv.

Fuse Media also operates Fuse Content Studio, its in-house production and distribution arm.

Carol Hinnant, chief revenue officer at Comscore, said: “We look forward to providing the Fuse team with meaningful, stable insights that enable them to fully understand and better serve their audience.”

Fernando Romero, head of sales at Fuse Media, said: “We are excited to partner with the Comscore team to help drive a multi-currency marketplace.”

@RESEARCH LIVE

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