NEWS11 November 2021

Comscore agrees US local TV measurement

Media News North America

US – Media evaluation firm Comscore has expanded a partnership arrangement with broadcast company American Spirit Media across eight US television markets.

TV studio

The agreement will see Comscore provide measurement data and services, including its advanced automotive and political segments, to all of American Spirit Media’s television channels.

American Spirit Media is based in Charlotte, North Carolina, US, and has television stations in the US cities of Toledo, Jackson, Columbus, Wichita Falls and Lawton, Lake Charles and Wilmington.

Carol Hinnant, chief revenue officer at Comscore, said: “It is always rewarding to renew and expand our station relationships. We appreciate the partnership with American Spirit Media and look forward to continuing to serve their growing currency needs.”

Tom Henson, president and chief executive at American Spirit Media, said: “With Comscore’s audience insights, we are empowered to sell our inventory with the confidence that we can deliver on our audience delivery commitments to advertisers.”