NEWS17 May 2023

Comscore partners on US local TV measurement

Media New business News North America

US – Media evaluation firm Comscore has agreed a deal to act as the local television currency for Cleveland, US, based independent station WBNX-TV.

TV analytics

The television measurement deal will see Comscore’s data help WBNX as an additional source to sell and post advertising buys.

Comscore recently announced the expansion of its Pulse TV measurement tool, which provides access to 48-hour TV measurement in all 210 US local media markets.

Carol Hinnant, chief revenue officer at Comscore, said: “WBNX serves the Akron and Cleveland communities with a diverse programming content that provides advertisers an opportunity to reach their consumers with a powerful emotional connection through the television art of sight, sound and motion.

“We welcome WBNX to Comscore’s growing local station roster and look forward to our partnership.”

Lori Bruch, general manager at WBNX, said: “Comscore’s local measurement provides WBNX and our advertisers the ability to see the true viewing behaviours from our community.

“With Comscore’s consistent and reliable data set, we are confident that we will be able to attract more advertisers and that we will be able to showcase our audience strengths like never before.”