NEWS27 September 2023

Proximic by Comscore launches audience targeting tools

CX Data analytics Media New business News North America

US – Audience and content targeting firm Proximic by Comscore has created three contextual tools to help deliver access to identification-free audiences across platforms.

Target audience abstract image

The tools – ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform – are supported by Comscore’s double opt-in digital panels and Proximic by Comscore’s artificial intelligence-driven contextual engine.

ID-less Demographic Segments will help to target content with a high propensity to be consumed by a specific demographic, as well as providing publishers with the ability to package their inventory for monetisation according to demographic criteria.

Show-Level Linear and Streaming Audiences is backed by Proximic by Comscore’s Predictive Audience technology, and allows marketers to reach show-level audiences at scale and across digital platforms.

Proximic Activation Platform provides marketers and media companies with control over their advertising campaign targeting.

Rachel Gantz, managing director at Proximic by Comscore, said: “We didn’t wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today.

“These innovative solutions were built with privacy at the core and are changing how thousands of advertisers globally reach their consumers every day with greater precision and scale.”