NEWS13 October 2021

Comscore launches YouTube measurement

Innovations Media News North America Technology

US – Media evaluation business Comscore has partnered with Google to provide deduplicated audience measurement across YouTube platforms.

Phone with YouTube logo

The partnership follows a wider agreement between Comscore and Google announced in August to incorporate YouTube and YouTube TV measurement into cross-platform service Comscore Campaign Ratings.

Comscore said that the latest partnership would allow advertisers to measure deduplicated reach and frequency, including the incrementality of YouTube’s impact within media plans.

Bill Livek, chief executive at Comscore, said the partnership would provide the “most complete view of one of the largest national and global sources of ad supported content”.