Comscore launches planning tool in India

Plan Metrix combines consumers’ desktop and mobile behaviour with information about their lifestyles, interests, attitudes and demographics.

This information is then used to create multi-platform media plans, identify audience segments and help reach consumers across different platforms to boost return on investment.

Plan Metrix uses data from Kantar’s New Indian Consumer survey (NICS) alongside Comscore’s own digital measurement as part of a strategic partnership between the two companies.

More than 300 consumer attributes and sectors in India are covered by Plan Metrix, including automotive, beauty, electronics/computers, financial, food and beverage, health, home and living, retail and apparel, sports and leisure, and travel.

Joris Goossens, executive vice-president Asia-Pacific and Europe, Middle East and Africa at Comscore, said: “Our global partnership with Kantar has already had a massive impact and now as we move forward in this key market, we are confident we will be able to enhance our client’s consumer targeting and digital media planning capabilities.”