NEWS23 February 2017

ComScore launches multi-platform digital video measure in UK

Media News UK

UK – ComScore has announced the UK launch of Video Metrix Multi-Platform, which provides a single unduplicated measure of digital video consumption across smartphone, tablet and desktop devices.

Multimedia video crop

This is an evolution of comScore’s digital video measurement product Video Metrix, which was launched in the UK in 2008. 

Clients can now quantify total, incremental and unduplicated viewership across smartphone, tablet and desktop; evaluate age and gender demographic across screens; understand how engagement differs across platforms in order to monetise and plan. 

“Today, we see nearly two-thirds of UK internet users accessing digital content on more than one device as the multi-platform majority continues to climb," said Mike Shaw, UK vice president of comScore.

"Content producers and advertisers need a consistent, trusted way to evaluate audiences and transact in a platform-agnostic world.

“The introduction of Video Metrix Multi-Platform marks another important milestone in cross-platform measurement.”