ComScore mobile viewability measurement gains MRC accreditation

The Media Rating Council (MRC) has given the company accreditation for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials. 

This builds on the company's recent MRC accreditation of its Invalid Traffic (SIVT) detection capabilities across both desktop and mobile web.  

“We’re working hard to help our clients and the industry bridge the gaps that divide devices and platforms," said Dan Hess, executive vice president of products at comScore (pictured). "Cross-platform ad verification – including mobile viewability – helps close one such gap.

“We’re pleased that the MRC has accredited our mobile viewability metrics, which complements our recent accreditation for our SIVT detection and filtration practices. These accreditations underscore our commitment to providing buyers with accurate, cross-platform-comparable measures for digital and TV campaigns.”