NEWS1 March 2017

HubSpot integrates Brightcove’s video analytics

Data analytics News North America Technology

US – Users of HubSpot’s marketing and CRM software can now track and target leads based on video viewing, thanks to analytics from Brightcove.

Online video crop

HubSpot has integrated the online video platform’s analytics capability into its platform, allowing marketers to better understand people’s viewing behaviour.

"Video continues to be an important medium for our customers, and we’re excited to be teaming up with Brightcove to bring their robust video analytics directly into our product offering," said Brad Coffey, chief strategy officer at HubSpot.

For example, HubSpot users can now tell which leads watched 75% of a video, and which only watched 25%, then send each group tailored follow-up emails.

Brightcove EVP Caren Cioffi said: "We’re thrilled to be joining forces with HubSpot... to provide marketers across the globe with the best combination of high return technology solutions they need to succeed."