NEWS26 January 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS26 January 2021
Covid-19 Innovations Leisure & Arts News North America Trends
US – Media evaluation firm Comscore has created a cross-screen measurement tool for the film industry that will report on box office takings across different video and movie platforms.
‘Comscore Movies Everywhere’ offers daily reporting across box office, transactional on demand video, over-the-top rentals and streaming views, and brings together the firm’s census-based box office and transactional video measurement work.
The tool will also analyse a film’s performance according to demographics, audience sentiment and consumer behaviour.
The release of ‘Movies Everywhere’ follows the rise in streaming platforms such as Disney+ and Netflix and the closure of many cinemas during Covid-19 restrictions.
Bill Livek, chief executive of Comscore, said: “We look forward to continue to set new measurement standards that harnesses our decades of unmatched box office and transactional video information.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RealityMine to open centre of excellence for data science https://t.co/B112xzpDG0 #mrx #marketresearch
Consumer confidence hits another record low https://t.co/ylct3h9Wql #mrx #marketresearch
Bilendi sets up shop in the Netherlands https://t.co/rb2CaRJOMt #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant Insights Specialist– Brand / Innovation / Cultural Insights
up to £45,000 + Benefits
Hasson Associates
Senior Director – International Development
£65000–80000
Hasson Associates
Senior Analyst – Marketing Science – Statistics
£40000–55000
Featured company
Town/Country: Witney
Tel: +44 (0)1993 222390
The nature and quality of the Emotional Connection you create and maintain between your brand and its stakeholders is critical to your success. We can tell you how well . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
While images of settling into a relaxing sun lounger ️maybe beckoning, take advantage of our easy-to-book,… https://t.co/2zXQsOJ1mI
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments