Comscore launches movie measurement tool

‘Comscore Movies Everywhere’ offers daily reporting across box office, transactional on demand video, over-the-top rentals and streaming views, and brings together the firm’s census-based box office and transactional video measurement work.

The tool will also analyse a film’s performance according to demographics, audience sentiment and consumer behaviour.

The release of ‘Movies Everywhere’ follows the rise in streaming platforms such as Disney+ and Netflix and the closure of many cinemas during Covid-19 restrictions.

Bill Livek, chief executive of Comscore, said: “We look forward to continue to set new measurement standards that harnesses our decades of unmatched box office and transactional video information.”