NEWS16 February 2021

Comscore agrees sports series TV measurement deal

Leisure & Arts News North America Telecoms

US – Media evaluation firm Comscore has agreed to provide media firm Joy-CPW Inc. with insights from its local television measurement currency.

TV analytics abstract image

Joy-CPW produces the sports series Game Time with Boomer Esiason, a US television show which features former American football player Boomer Esiason interviewing leading sports personalities.

The series features in all 210 television markets in the US, and the deal will allow Comscore to provide audience measurement figures and insights to the show.

Jim Moskovitz, president and chief executive of Joy-CPW, said: “Comscore’s massive and passive measurement means we will have viewing insight on airing of every show across every market. This will be a powerful tool as we work together with our station and advertiser partners.”

Steve Walsh, executive vice-president of Comscore, said: “Game Time with Boomer Esiason is a programme that resonates with viewers across the country. We are excited to be partnering with Joy-CPW, Inc., and be providing them with Comscore viewing insights in every market.”