NEWS17 February 2021

Comscore partners with on audience measurement

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US – Media evaluation firm Comscore has agreed a digital audience measurement deal with storytelling platform

woman typing on a mobile phone

The multi-year agreement will provide with access to Comscore’s Media Metrix Multi-Platform, which helps analyse audience behaviour and media consumption across desktop and mobile devices to identify relevant advertising opportunities.

Media Metrix Multi-Platform also allows users to measure the consumption habits of their digital audience and get insights into audience size, demographic composition, engagement and behavioural trends.

Carol Hinnant, chief revenue officer at Comscore, said: “Media consumption has changed drastically due to the Covid-19 pandemic, and it is more important than ever to have accurate and reliable insights into audience behaviour.

“We look forward to partnering with for digital audience measurement.”