The platform, called The Scoreboard, will use cross-platform data from various sources, including television, cinema, social and digital, to present consumer trends using storytelling techniques and data visualisations.

The Scoreboard will also present stories drawn from Comscore’s data and seek to highlight cultural shifts and consumer behaviour trends to users.

The platform will be made up of modules, each representing a different Comscore data set or focus on consumer behaviour, with some modules refreshed monthly and others intended to be more dynamic and focusing on new or changing behaviours.

Jackelyn Keller, chief marketing officer at Comscore, said: “The Scoreboard illustrates the power of Comscore’s assets and intelligence.

“It delivers on our brand promise to translate complexity into something simple and accessible, providing actionable insights that show the real world in motion.”