The agreement will see Tenetic use Comscore’s television media data alongside its consumer and media information to provide a cross-platform view of consumers, including purchase intent, brand sentiment, media consumption and shopper journey media touchpoint patterns.

The integration of the two platforms will provide local and national linear TV buyers with a tool for optimising planning and sellers with market insights for maximising inventory. 

Tenetic is an AI advertising sales platform, based on insights for local and national markets, and is based in New York.

Chris Wilson, chief executive at Tenetic, said: “Our partnership with Comscore will provide the market not only with comprehensive TV media and viewership data but also ‘in the moment’ consumer insights.” 

Steve Bagdasarian, chief commercial officer at Comscore, said: “This partnership with Tenetic is a powerful demonstration of how local linear television insights can unlock new value when paired with real-time qualitative data.”