NEWS19 September 2012

ComScore helps Chicago entrepeneurs with 1871 partnership

North America Technology

US— ComScore has partnered with the Chicago Entrepeneurial Centre (CEC) to provide insight to start-ups intending to launch in 1871, a 50,000 square-foot open room in Chicago’s Merchandise Mart.

The room is intended to bring entrepreneurs together, creating a community of mentors, partners, peers, developers and investors. ComScore, whose co-founder and chairman Gian Fulgoni (pictured) is based in Chicago, will be providing free access to its web and mobile measurement services to interested start-ups housed at 1871 while they build their businesses.

The company says that its analytics and reporting will provide data and insights that entrepreneurs need to measure their companies’ in-market performance, better understand the digital landscape, design more effective digital marketing strategies and help demonstrate their companies’ value to potential advertisers and investors.

Kevin Willer, CEO and president of the CEC, which manages 1871, said: “The information and analytic software that ComScore provides to 1871 members will be invaluable as they work to make their companies as attractive and beneficial to the end user as possible to create a sustainable business model.”

Since opening its doors in May, 1871 has welcomed more than 300 entrepreneurs representing nearly 100 start-ups.