The network uses AI predictive technology from Proximic by Comscore and is designed to analyse partner data to extend audience reach for advertisers and deliver greater campaign performance.

Third-party partner audiences are run through Proximic by Comscore’s AI predictive technology and Comscore’s truth set panels, allowing the network to generate privacy-first ID-free audience segments.

A number of data providers are already participating in the network, including AnalyticsIQ, Circana, Dynata, Eyeota, L2 Data, Lighthouse-Ameribase, LBDigital, Polk Automotive Solutions from S&P Global Mobility, PurpleLab, RevOptimal, Symphony Health, Throtle and TransUnion.

Rachel Gantz, managing director at Proximic by Comscore, said: “We’re building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetisation and data providers future-proof their business.”