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NEWS17 December 2018

Comscore appoints marketing head

News North America People

US – ComScore has hired Brittany Slattery as its global head of marketing reporting to president, Sarah Hofstetter.

Slattery (pictured) was previously vice-president of communications at design and strategy collective Huge. She has also worked at SapientRazorfish.

Slattery will be responsible for global marketing, leading the team responsible for product marketing, events, marketing operations, regional marketing, and internal and external communications.

Her appointment follows comScore’s recent relaunch of its brand and its strategy to focus on shifting and building its brand reputation as a currency for planning, transacting and evaluating media across platforms.

@RESEARCH LIVE

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