The alliance provides a route into Taiwan for ComScore’s range of measurement products while giving InsightXplorer the opportunity to leverage its position in its own market and the Greater China region, the companies said.

InsightXplorer CEO Jason Chiang said: “The soaring internet penetration rate in Taiwan makes the internet an important medium, and advertising on the internet is vital. ComScore’s various ad measurement tools will help media agencies, publishers and ad networks plan and achieve maximum potential and track campaign effectiveness. Moreover, this alliance opens up a broad perspective with data from other Asia Pacific markets as well.”

• ComScore also today launched a new version of its audience segmentation tool, Segment Matrix 2.0, incorporating segmentation approaches from Kantar Shopcom, IXI, Infogroup, Bizo, and Catalist.