The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to allow for more robust visitation, engagement and demographics. 

The enhanced MMX Multi-Platform and Mobile Metrix services combine data from desktop and mobile consumer panels with data from the comScore census network. This is intended to provide an unduplicated, persons-based measurement of total digital reach.

“As part of our continued commitment to improve data accuracy and adapt to the rapid growth of mobile usage in China, we are delighted to announce these significant product enhancements that come as a result of our close partnership with CTR,” said Huang Xinyu (pictured), senior vice president, managing director, Greater China at comScore.

“We have received terrific support in the market to develop quality solutions that deliver more granular insights to help our clients make better decisions in today’s evolving, multi-platform landscape. This milestone marks an important step forward in our product innovation roadmap and is just the start of more to come.”