NEWS25 February 2020

Comscore and CBS local TV deal renewed

Media News North America

US – Cross-media measurement firm, Comscore, has agreed a multi-year partnership with CBS’s 27 local television stations.

Under the agreement, the stations will continuing using Comscore local television and advanced automotive and political currencies.

Bill Livek, chief executive officer and executive vice-chair, Comscore said: "CBS Television Stations has been a long-term customer of Comscore, and we are honoured it has chosen to continue our partnership. We look forward to continue providing cross-platform measurement that provides granular insights and unlocks opportunities for each station."