NEWS24 February 2020

Comscore renews Buzzfeed deal

Media News North America

US – Cross-media measurement firm, Comscore, has signed a renewal agreement with BuzzFeed for its digital audience measurement.

The one-year deal gives BuzzFeed continued and expanded access to Comscore’s Media Ratings solution, including video and YouTube measurement tracking.

Carol Hinnant, chief revenue officer, Comscore said: "Having granular insights into audience behaviour is table stakes today in order for brands to achieve their business outcomes. We are excited to renew and continue our relationship with BuzzFeed."