Auditel extends Kantar and Comscore partnership

The organisations’ existing agreement had run since August 2017, and entails Auditel measuring television broadcasters’ video content on all digital devices using Kantar’s Focal Meter data collection tool and Comscore’s census tagging.

The partnership allows Auditel to provide minute-by-minute reporting and full coverage of editorial and advertising content for the whole of the Italian television industry.

Guido Fambach, executive vice president for Europe, Middle East and Africa and Asia-Pacific at Comscore, said: “We are delighted to be continuing our partnership with Auditel, the work on this project is vital to delivering essential and accurate insights for the Italian market.

“As Comscore continues to grow its capabilities in the TV space internationally it is essential for us to strengthen relationships with key players in important markets such as Italy.”

Louise Ainsworth, chief executive Europe, Middle East and Africa of the media division at Kantar, said: “We are proud to be supporting Auditel as they enrich the TV and video measurement currency.

“Focal Meter technology enables granular detail into the increased streaming viewing habits and Auditel’s decision is testament to the investments we’ve made in cross media audience measurement already being deployed in markets across Europe, Latin America and North America already.”