NEWS5 February 2021

Kantar retains Slovakian TV audience measurement

Europe Media News

SLOVAKIA – Kantar has extended its contract with PMT, the Slovakian joint industry committee for TV, to continue providing the country’s audience measurement data.

Person using a TV remote control

Kantar has held the contract for Slovakia’s TV audience ratings since 2004 and this will now continue for a further eight years until 2029.

Kantar will continue to maintain a panel of 1,200 households and monitor 150 channels.

The new contract will also upgrade the service’s underlying technology, including the roll-out of Kantar’s new meter, which uses a touch-screen tablet.

Vladimir Fatika, executive director, PMT, said: “Our media industry will benefit from the improved technology while ensuring the highest possible standards in currency measurement are maintained. We are delighted to be renewing our partnership with Kantar. It follows a rigorous and comprehensive search for the best research and technology partner.”

Keld Nielsen, global strategic director at Kantar’s media division, added that the new meter technology would “strengthen the already very solid foundation of the existing panel”.