NEWS30 May 2012

ComScore analytics wins IAB Peru preferred supplier status

Latin America New business

PERU— The Interactive Advertising Bureau Peru has chosen ComScore as the country’s preferred analytics provider, beating a number of other measurement firms in a competitive tender.

Graciela Rubina, executive director at IAB Peru, said: “The selection of ComScore as the preferred analytics provider for our members is an important step forward in our mission to help advance the digital media industry here in Peru.”

Rubina said ComScore’s Digital Analytix platform, which monitors web usage behaviour on computers, mobile devices and social platforms, will help advertisers “understand their online audiences and optimise strategies to develop their digital business”.