NEWS30 May 2012
PERU— The Interactive Advertising Bureau Peru has chosen ComScore as the country’s preferred analytics provider, beating a number of other measurement firms in a competitive tender.
Graciela Rubina, executive director at IAB Peru, said: “The selection of ComScore as the preferred analytics provider for our members is an important step forward in our mission to help advance the digital media industry here in Peru.”
Rubina said ComScore’s Digital Analytix platform, which monitors web usage behaviour on computers, mobile devices and social platforms, will help advertisers “understand their online audiences and optimise strategies to develop their digital business”.
The world's leading job site for research and insight
Hasson Associates
Business Development Executive (SaaS Research Platform – FMCG)
£–60000
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Resources Group
Associate Director – International Agile Insights Consultancy
£45–55,000 + benefits
0 Comments