NEWS20 January 2011
US— LogicLab, a marketing analytics firm, has signed a deal to add traffic, audience and engagement metrics from website audience measurement firm Compete to its TargetLab planning platform.
TargetLab is designed to help advertisers match their targets against an index of audience profiles covering multiple marketing channels.
LogicLab president Christopher Wilson said the addition of Compete’s data “will add tremendous value to our clients who are looking to integrate online media in their broader mass marketing plans”.
The world's leading job site for research and insight
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Resources Group
Research Executive – Quant/Qual – Corporate Strategy & Reputation
£28,000–£32,000 + strong benefits
Spalding Goobey Associates
Research Analyst – North Africa
£27,000–£32,000 p.a. (depending on experience)
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments