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NEWS6 June 2019

Comperemedia launches omnichannel media tool

Media News North America

US – Mintel-owned Comperemedia has released a tool to help marketers with omnichannel media strategy across 13 marketing channels called Comperemedia Omni.

The product gives clients real-time, cross-channel data collection so marketers can see spend, frequency and volume across its dashboard to help make faster decisions.

Andrew Davidson, senior vice-president and chief insights officer, Comperemedia, said: “With stretched budgets, disparate data sources, seemingly endless competitive noise, and next-to-nothing consumer attention spans, there’s no secret formula for delivering a successful marketing campaign. Comperemedia Omni brings an end to siloed marketing and delivers a solution to address omnichannel media strategy head-on.”