NEWS25 February 2011 signs up for Speed-Trap analytics

New business UK

UK— Car insurance comparison website has signed up to use Speed-Trap’s web analytics service, delivered through partner firm IS Solutions.

The technology will be used to discover how visitors use the site so that products, content and offers can be optimised. The site’s television advertising campaign is fronted by meerkat Alexander Orlov (pictured).’s managing director Mark Vile said: “The partnership between IS Solutions and Speed-Trap provided us with the complete solution for developing insight on consumer behaviour on our site. This insight will in turn enable us to improve the overall user experience.”