NEWS28 February 2014

Collis takes senior role at RTC

North America People

US — Engagement marketing agency RTC has announced that Sara Collis has been promoted to vice president/ director of Insights & Innovations (I&I).

Collis was previously a director at I&I, which is RTC’s strategic planning group.

Jeff Ross, president and CEO of RTC, said: “Sara managed Insights & Innovation proprietary tools and their development over the past several years to create compelling brand engagement and customer experience.

“She is an agency leader charged with integrating data, strategy and creative to optimize marketing effectiveness for our clients’ brands.”