Collaborata appoints strategic advisors

Resnick is managing partner at Stakeholder Advisory Services and has held a number of exec positions at ORC International. Hoskins is president of Quester and a board member of the Insights Association.

Collaborata, founded in 2016, is a sharing economy platform connecting market researchers to share project results and costs. It was co-founded by former Tru CEO and founder Peter Zollo and Jimmy Zollo, an early employee for tech unicorn grubHub, where he developed new markets.

Resnick said: “Collaborata is a unique global market for shared-cost research and may well represent the future for researching issues impacting a broad range of industries and the customers they serve.

“In an era where research budgets will remain challenged for the foreseeable future, Collaborata provides a vehicle to acquire the information needed to better understand the environment in which companies operate.”

CEO Jimmy Zollo said: “We feature a wide range of timely, transformative insights projects by vetted consumer-audience experts. Each project is exclusively available on Collaborata and is priced at about 10% of the typical cost.”