NEWS21 July 2017

Collaborata appoints strategic advisors

Innovations News North America People

US – Research buyer digital marketplace Collaborata has named Jeffrey Resnick and Tim Hoskins as strategic advisors to its board of directors.

Resnick is managing partner at Stakeholder Advisory Services and has held a number of exec positions at ORC International. Hoskins is president of Quester and a board member of the Insights Association.

Collaborata, founded in 2016, is a sharing economy platform connecting market researchers to share project results and costs. It was co-founded by former Tru CEO and founder Peter Zollo and Jimmy Zollo, an early employee for tech unicorn grubHub, where he developed new markets.

Resnick said: “Collaborata is a unique global market for shared-cost research and may well represent the future for researching issues impacting a broad range of industries and the customers they serve.

“In an era where research budgets will remain challenged for the foreseeable future, Collaborata provides a vehicle to acquire the information needed to better understand the environment in which companies operate.”

CEO Jimmy Zollo said: “We feature a wide range of timely, transformative insights projects by vetted consumer-audience experts. Each project is exclusively available on Collaborata and is priced at about 10% of the typical cost.”