Cognitiv makes Guzzardo SVP of sales

Guzzardo (pictured) will be part of the executive team, leading Cognitiv’s sales strategy and building relationships with new and existing clients and partners. He will report to Cognitiv co-founder & CEO Jeremy Fain.

Guzzardo was previously vice-president of enterprise sales at WorkReduce. He has also been vice-president of sales for The Exchange Lab opening its US office in 2014. He has also worked at Blue Lithium and Yahoo!

Fain said: “As a seasoned sales leader with nearly 20 years’ experience in digital sales, Frank brings the right combination of sales leadership, ad-tech expertise and operational experience.”