Coca-Cola launches services team
The ‘platform services’ team will be led by Barry Simpson, Coca-Cola’s senior vice-president and chief information and integrated services officer.
The organisation will include data management, consumer analytics, digital commerce and social/digital hubs, and has been developed to "create efficiencies" and "improve and scale functional expertise and provide consistent service", the company said in a statement.
It is part of a wider reorganisation announced by Coca-Cola, including new operating units and reinforcing its leadership in five categories: Coca-Cola; sparkling flavours; hydration, sports, coffee and tea; nutrition, juice, milk and plant; and emerging categories.
As part of the changes, the global leaders for these categories will report to the company’s chief marketing officer Manolo Arroyo.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments