NEWS21 October 2010

CMI and JD Power sign up with blog watcher NetBase

New business North America

US— Research agency CMI and marketing information firm JD Power & Associates have struck deals with social media monitor NetBase to offer the latter’s range of services to their clients.

CMI said that combining NetBase’s tools with its own qual and quant offerings would give its clients a “powerful new competitive edge” while JD Power said it would be able to “deliver high-value deep dives and monitor products with enhanced web coverage, increased accuracy and faster performance”.

Chet Zalesky (pictured), CMI president said: “We are constantly looking for new ways to help our clients get to know customers in the context of their world – how customers think, feel, interact and behave when they make decisions in a client’s category.”

JD Power has also struck a deal with text analytics firm Clarabridge to gain access to its range of language processing, collection and analysis tools.

The firm’s president Finbarr O’Neill said: “Combining our actionable insights with best-in-class social media platforms from Clarabridge and NetBase will enhance our ability to help our clients make more informed product, marketing and advertising decisions that improve ROI.”