CMI said that combining NetBase’s tools with its own qual and quant offerings would give its clients a “powerful new competitive edge” while JD Power said it would be able to “deliver high-value deep dives and monitor products with enhanced web coverage, increased accuracy and faster performance”.

Chet Zalesky (pictured), CMI president said: “We are constantly looking for new ways to help our clients get to know customers in the context of their world – how customers think, feel, interact and behave when they make decisions in a client’s category.”

JD Power has also struck a deal with text analytics firm Clarabridge to gain access to its range of language processing, collection and analysis tools.

The firm’s president Finbarr O’Neill said: “Combining our actionable insights with best-in-class social media platforms from Clarabridge and NetBase will enhance our ability to help our clients make more informed product, marketing and advertising decisions that improve ROI.”