The partnership will see AnalyticsIQ offer access to segmentation codes from Claritas’s marketing data platform Prizm Premier.

Anna Brantley, chief revenue officer at AnalyticsIQ, said: “Claritas has set the standard when it comes to marketing segmentation, so we are proud to be able to offer our clients access to Prizm Premier codes in addition to our PeopleCore consumer data.

“Both our organisations share a common goal of driving marketing return on investment for brands and agencies, and this partnership will further that mission.”

Jay Stockwell, chief revenue officer at Claritas, said: “Today’s consumer demands individual-level personalisation, making the need for reliable, granular data more important than ever for marketers.

“Providing Prizm Premier in conjunction with AnalyticsIQ’s predictive people-based data will help marketers improve return on investment by unlocking rich segment personas and actioning on them with quality data.”