NEWS15 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Civis Analytics signs local market TV ratings agreement with Rentrak.
The media measurement company and technology and analytics firm have formed a partnership that will see Civis’ predictive targeting integrated with Rentrak’s local television ratings.
The combination of Civis’ custom segments with Rentrak’s TV currency will aim to provide insight into which programmes, genres, stations and dayparts deliver higher densities of target audiences.
“We have applied our people science in media by building the next generation of tools for advertisers to optimise their spending and maximize exposure of their ads. Rentrak’s ratings provide the coverage and flexibility we need to provide targeted and strategic insights to our clients,” said Dan Wagner, president and CEO of Civis Analytics (pictured).
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
“I wrote down a list of things that matter to me, in four categories – relationships, health, leisure and work. I d… https://t.co/MalB9p0olB
The number of profit warnings issued by UK-listed companies increased by 50% year-on-year in 2022, according to res… https://t.co/arjNoUjS2z
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant / Qual Insights specialist (akin to RM/AD) –Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments