Targeted Victory offers online advertising, online fundraising, email marketing and integrated data management for political candidates and causes. It will use Rentrak’s census-based TV viewing information throughout the US for campaign strategies.

“More often than not, the modern voter can be found consuming digital and broadcast media interchangeably, if not at the same time – and modern campaigns need the flexibility and sophisticated targeting to respond to these habits,” said Chris Wilson, president of National Television at Rentrak.

“This partnership is a terrific step, and we’re excited to put it to work for forward-thinking campaigns in the upcoming cycle.”