CIMM plans development of set-top box measurement ‘language’

US— The Coalition for Innovative Media Measurement has announced the next stage of its set-top box audience measurement initiative – the development of an industry-wide language for analysing and processing data.

CIMM put out a request for information (RFI) last October asking for examples of how companies produce viewing figures from set-top boxes (STBs) as well as samples of actual STB data they had collected.

Now that the process is complete, CIMM said, the next step is to develop a common set of terms used in the analysing and processing of STB measurement data. Once that is completed, CIMM will begin testing the methodologies supplied by STB data providers.

CIMM managing director Jane Clarke (pictured) said: “Upon review of the RFIs we collected last month, it is clear that the industry needs a common language around set-top box data. By establishing common definitions for processing and analysing set top box data, CIMM is strengthening the foundation for cross-industry collaboration around new measurement.”

Meanwhile, six new companies have joined the coalition: Pepsico, Microsoft, Gannett, Belo, ConAgra and Hearst. The addition of the six new firms brings the size of CIMM membership up to 21 TV content providers, media agencies and advertisers.

Clarke said: “It’s exciting to bring aboard new members who will strengthen and bring a greater diversity of perspectives to CIMM.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts