This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS7 June 2012

Chinese government approves TV data licence for Sinotrak JV

Asia Pacific Big Data

CHINA — The Chinese government has approved a joint venture between Rentrak and Sinomonitor, named Sinotrak, making it the first company to hold a license to deliver census-level TV viewing information.

The Sinotrak system is built on the same set-top-box data collection and analysis platform as Rentrak’s US-based TV Essentials service and over time it will be able to measure viewing for all 1,815 TV stations accessed through the 155 million digital set-top boxes in use throughout China.

However, the first phase of the joint venture will only measure linear TV channels – not time-shifted and on-demand viewing.

Michael Wen, CEO of Sinomonitor, said: “China, as the biggest TV market in the world and the engine for global growth, needs a 21st century measurement for TV viewing.”