Chinese government approves TV data licence for Sinotrak JV
The Sinotrak system is built on the same set-top-box data collection and analysis platform as Rentrak’s US-based TV Essentials service and over time it will be able to measure viewing for all 1,815 TV stations accessed through the 155 million digital set-top boxes in use throughout China.
However, the first phase of the joint venture will only measure linear TV channels – not time-shifted and on-demand viewing.
Michael Wen, CEO of Sinomonitor, said: “China, as the biggest TV market in the world and the engine for global growth, needs a 21st century measurement for TV viewing.”
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