NEWS24 October 2011
FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.
The online research agency is building up a panel of French consumers, with more than 50,000 already signed up, and initial services available are the Omnibus and BrandIndex products.
Chevignon was formerly head of Nielsen’s pricing and portfolio practice across France, Germany, Poland, Spain and the UK.
YouGov announced annual results earlier this month, showing revenue up 27% to £56.1m. Adjusted operating profit was £5.3m, up from £3.8m.
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