NEWS13 March 2013

Cello sees 2012 profits rise

Financials UK

UK — Insight and strategic marketing group Cello saw its profits rise last year to £65.1m from £61.8m in 2011.

The restructured company reported gross profits up 7.2% to £31.3m in its Cello Health arm, with like-for-like gross profits up 2.6%

Cello said that the health business had responded effectively to increased client demand for data to inform marketing efforts, while its digital capabilities – including the eVillage community – continued to gain market traction.

Meanwhile Cello Consumer bounced back from a poor start to the year – when it saw a temporary slowdown in research activity from a range of large clients – to deliver a headline operating profit of £3m on gross profit of £32.7m, compared with £32.6m in 2011.

Total group revenue for 2012 was £135.1m, up 6% from £127.7m the prior year.

Pictured is Cello chief executive Mark Scott.