Senat (pictured) will oversee all of Cuebiq’s revenue generation, including sales, marketing, partnerships and customer success, and will be tasked with scaling the firm’s go-to-market strategy.

Before joining Cuebiq, Senat was chief commercial officer at Verisk Marketing Solutions, and previously held executive roles at Infutor Data Solutions and served as president at Exact Data. 

Cuebiq works with global media, agencies and measurement teams to answer questions about campaign impact and consumer behaviour.

Francesco Guglielmino, chief executive at Cuebiq, said: “Zora brings the data fluency, operational rigour and customer focus we need to scale our go-to-market strategy and help more clients turn offline behaviour into actionable, performance-driven results.”