NEWS31 March 2020
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Insight & Strategy
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US – Location and consumer insights business Cuebiq has released its insights into mobility and store visitation patterns free of charge during the Covid-19 pandemic.
The company said the insights will help brands and agencies monitor their business performance, inform their national and local strategies, and support the bricks-and-mortar locations that remain open, as well as those converting to online transactions.
They can also be used by public and emergency agencies to understand the impact of lockdown measures.
Cuebiq said it will offer ongoing market analysis with its daily mobility insights and mobility index and its daily store visitation insights, available via its SaaS platform.
Antonio Tomarchio, founder and CEO, Cuebiq said: “As part of our commitment to sharing data for the greater good, Cuebiq is helping businesses adjust their strategies and tailor their messaging to meet new consumer needs during this stressful and unprecedented time in history.
“By looking at the preferences and shopping patterns of consumers prior and during the Covid-19 emergency, they can identify the habits that are most likely to be transitioned into needs during these times, such as dining, grocery and healthy lifestyle preferences.”
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