The 20252 ISO standard for market, opinion and social research is an international benchmark that establishes terms, definitions and service requirements for businesses conducting these types of research.

Catalyx was assessed across a nine-month period with a final week of intensive auditing.

Guy White, chief executive, Catalyx, said: “Our clients trust us to help them make innovation successful, and this gives them even greater confidence that every insight we deliver is built on a foundation of world-class standards.”